The Future Outlook

THE FUTURE OUTLOOK

Episodes and Shorts

Watch full conversations on generative AI, marketing technology, advertising automation, customer experience, and the future of work. Explore the key ideas in our Shorts.

Long format

Full episodes

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Short format

Shorts

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Why automating the wrong touchpoint loses customers

Why businesses waste good leads

How AI is changing performance marketing

What marketers should study now

What AI cannot replicate

How AI makes customer decisions

Use AI without chasing customers

Why retention matters more than conversion

Your salesperson now has an AI clone

How Meta’s AI features affect lead quality

Use customer history to improve the journey

When AI makes products easy to copy

How workflows are changing jobs

Why one effective ad beats a hundred generated ads

Opinion and AI in content creation

One thing AI still cannot do

The change that improved performance

What it means for an AI agent to dream

Why early career opportunities are changing

How AI is changing white collar work

When an AI agent acts on its own

What university students should know about AI

How quickly AI is changing work